AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in Latin America: Q4 2021
Discover the performance of the top 5 fashion games on iOS in Latin America during Q4 2021, including trends in downloads, revenue, and active users.
In Q4 2021, the top five fashion games on iOS in Latin America showcased varied performance trends in weekly downloads, revenue, and active users. Here's a closer look at their metrics and trends:
Project Makeover
Throughout the quarter, Project Makeover saw fluctuations in its weekly downloads, peaking at 50.1K in late October and declining to 9.3K in late November before rebounding to 21.2K by year-end. Revenue remained relatively stable, averaging around $40K weekly, with a slight dip to $28.6K in late November. Active users hovered around 270K, with minor dips in November and a recovery to 265K by the end of December.
Covet Fashion: Dress Up Game
Covet Fashion experienced a varied revenue trend, reaching a high of $33.8K in early November and fluctuating between $6K and $18K for the remainder of the quarter. Downloads remained modest, typically around 2K weekly, with a slight increase to 2.3K at the end of December. Active users showed a minor decline, from 12.8K at the start of the quarter to 10.9K by year-end.
Pocket Styler: Fashion Stars
Pocket Styler exhibited a noticeable decline in weekly downloads from 23.8K in mid-October to 3.6K in late December. Revenue followed a similar downward trend, peaking at $5.9K in mid-November and dropping to $1.9K by the end of December. Active users decreased steadily, from 38.1K in mid-October to 16.9K in late December.
RuPaul's Drag Race Superstar
After its release in late October, RuPaul's Drag Race Superstar saw a strong start with 15.1K downloads and $1.3K in revenue. Downloads decreased to 3.1K by the end of December, while revenue peaked at $6.5K in early November before stabilizing around $2.6K. Active users initially grew to 15.6K but settled at around 11.5K by year-end.
Makeover Games: Makeup Salon
Makeover Games maintained steady weekly downloads, ranging from 5.8K to 9.4K, with a noticeable increase in late December. Revenue showed consistent performance, averaging around $2.4K weekly, with a slight peak to $2.8K in late December. Active users saw growth from 10.2K at the start of the quarter to 14.6K by the end.
The data for these top fashion games on iOS in Latin America during Q4 2021 comes from Sensor Tower. For more detailed insights and trends, visit Sensor Tower.
